In episode 10, we're helping you connect the dots of all aspects of your business to help you build a stronger dance studio brand. Your brand is the meaning that people attach to your product or service. You do not get to define this, your customers do!
Just like a simple connect-the-dots activity, the only way you can fully recognize the image (your brand) is to make sure all the dots are connected: website, social media, physical location, performances, competitions/conventions, costuming, studio decor, logo wear, advertising, your team, etc.
Logo: Your logo is a big part of your brand identity, so make sure it represents your studio well! Know when it is time to update it! Keep it simple enough so you can adapt it to fit a theme. We recommend working with a professional graphic designer.
Physical Studio: As soon as you walk into Rhythm, you know that our vibe is fun and colorful, from fun wallpaper, colorful decor, bright lighting and our ever-changing Rhythm Fun Wall. Make sure people feel your brand inside your studio too!
Website: From the wording (be authentic, match your brand tone and use your own voice, not someone elses) to the colors to the photographs, these are all part of connecting the dots to complete your studio image! You will need to invest money and time consistently. They are HARD to keep updated, but it's important to remember that you can’t just create it and forget about it. Keep the look and feel up to date with your studio brand!
Events: Make sure your customers/prospects can easily recognize you/your brand at offsite events. Branded signage is very important! Have your staff wearing latest logo wear, offer goody bags to attendees with studio info and branded items. Small details go a long way!
Social Media: Social media is an easy way to establish your brand identity. If you are doing your own, it creates immediate authenticity. If you have help, make sure you communicate clearly your brand voice, colors, vibe and mirrors all the other aspects of your business. Post more photos and less graphics, and create exclusive hashtags that match your brand and engage your audience.
Communications: Keep all your communications branded, from emails, newsletters, signage, etc. Include your logo and an eye-catching image, pay attention to color scheme, use exciting language and a compelling subject line.
Recital: We brand our recital at the beginning of our season, create a logo and a hashtag, and it becomes an extension of our Rhythm brand. When we announce our theme on social media it is our most commented and liked post of the year! We continue our branded theme to promote and decorate for every holiday, launch our summer programs, etc.
We hope this gives you inspiration and motivation to connect your branding dots! Think about all the “dots” in your studio, and do a check up on each to see how you can make them more cohesive to your brand!
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